On behalf of everyone at the Artisanal Premium Cheese, I invite you to
join us in further revolutionizing the artisan cheese movement here in the United States.
By becoming an Owner, you will share in our excitement and success while supporting the farmers and cheesemakers with your brand advocacy and consumption.
We look forward to our new growth together, as well as the enjoyment of great cheese everywhere.
Click play to hear from Daniel W. Dowe, Chairman & CEO
Click to see our vision
A Testimonial From A New Artisanal Owner
I was recently introduced to Artisanal Brands purely by chance, but have already become a great fan of the large array of artisanal cheeses, gift items, the management team and the favorable business prospects for American farmers that produce these fine cheeses. I’m also excited to be the company’s first Owner’s Club member!
It didn’t take more than three minutes in the presence of the CEO to pick up on his passion for the product and the potential for success of Artisanal Brands. With over 130,000 customers already, Artisanal Brands is destined to be the engine for growth in the artisanal cheese industry.
Owner's Club Benefits
(Price per share, $0.50)
Free shipping on every order in 2013
Owner's Club Fall/Holiday (to be released in November) and Spring/Summer Catalogs with exclusive offers
Every quarter beginning in November (just in time for your Thanksgiving feast), access to exotic and rare cheeses not available elsewhere
Plus additional gifts at each Owner's level detailed in the chart below
Shares
Purchase Price
Initial Gift With Purchase
Additional Gifts To Arrive This October 2012
Cheese Club Membership
Total Value
1,000 shares
$500
2-cheese collection with
crackerthins & dried fruit
$50 gift certificate for accessories
N/A
Over $100
2,000 shares
$1,000
2-cheese collection with
crackerthins & dried fruit
Artisanal is offering shares of its common stock at $.50 per share. No one may purchase shares without receiving the prospectus or viewing the prospectus online. After reviewing the prospectus, an offeree may subscribe for Offering Shares online (using a credit or debit card), by facsimile (using a credit card, debit card or wire transfer) or by mail (using a credit card, debit card, wire transfer, personal or cashier's check).
Online
To subscribe for Offering Shares online using your credit or debit card:
1. Click on "Join the Club"
2. Select the number of shares you wish to purchase, click on "Add to Cart" and click on "Proceed to Checkout".
3. Complete the "Billing Information", "Shipping Information" and "Payment" information and click on "Continue". By clicking on "Continue" you are confirming that you have read the prospectus and that you are relying upon no other oral or written representations other than those set forth in the Prospectus.
4. You will receive an order confirmation number.
5. When your shares have been shipped to you, you will receive a tracking number to allow you to track the shipping status of your purchase.
By Facsimile (credit card or wire transfer payment only)
To subscribe for Offering Shares by facsimile:
1. Print out and complete "Subscription Agreement & Order Form".
2. You must enter a credit card or debit card number on the Subscription Agreement & Order Form or send a wire transfer (see below) to purchase shares by facsimile.
3. Fax the Subscription Agreement & Order Form to 212-239-1474.
To Pay By Wire Transfer
Please contact us directly for wire informatiom By Mail
To subscribe for Offering Shares by mail:
1. Print out and complete "Subscription Agreement & Order Form".
2. You must enter a credit card or debit card number on the Subscription Agreement & Order Form, send a wire transfer (see above) or mail a personal or certified check along with the Subscription Agreement and Order Form to:
Artisanal Cheese LLC
Attn: Owner's Club
21-09 Borden Avenue, 7th Floor
Long Island City, NY 11101
Please review the entire Prospectus, especially the sections entitled “Risk Factors” and “Dilution”.
Q How much do the Offering Shares cost?
A The Offering Shares cost $0.50 per share.
Q What is the minimum investment?
A 500 shares or $250.00.
Q Are there any additional charges?
A No.
Q How long will the Offering be open?
A We intend to offer Offering Shares until September 4, 2012 or until the Offering is fully subscribed, whichever is earlier.
Q How many Offering Shares can I purchase?
A You may purchase as many shares as you wish, however we are offering different tiers of benefits up to 20,000 shares.
Q May I purchase Offering Shares with another person?
A You may purchase shares with one other person with the shares to be registered as joint tenants.
Q Into what registrations can shares be issued?
A Shares can be issued into Individual, Joint Tenant and Custodian for Minor registrations. “Individual” refers to one person acting in his or her individual capacity (i.e. Tom Jones). Individual ownership should appear in the form of a given name, middle initial(s) and last name only. “Joint Tenant” is a form of ownership where two or more individuals hold shares as joint tenants with rights of survivorship. When one tenant dies, the tenancy remains with the surviving tenant (Tom Jones & Mary Jones JT TEN). “Custodian for Minor” refers to registration of a security on behalf of a minor. Securities transferred to minors are registered in the name of a custodian for the minor (Tom Jones Custodian for Mike Jones).
Q Are there any registrations not allowed?
A Shares cannot be registered as a Transfer on Death (TOD) registration or in the name of a Trust or Business Entity. “Transfer on Death – TOD” is defined as a registration under a state law regarding the transfer of the shares on death of one or more holders of the security. This is not the same as the Joint Tenant registration (Tom Jones TOD Mary Jones). “Trust” is a registration that usually includes the name(s) of the trustee(s), the name of the trust or the name of the grantor, and the date of the trust (Tom Jones Trustee U/A Dated 11-12-10 Tom Jones Trust). “Business Entity” is a Company, partnership, limited liability company (LLC) or any entity that is a legal entity and has established by-laws or other organizational documents (ABC Company, Inc.).
Q If I purchase shares, will I be able to resell or transfer the shares to other people?
A Yes, our stock is traded on the OTCQB marketplace under the ticker symbol "AHFP". You may deposit these shares in a brokerage account and trade them like any other stock. Please note, however, that the Owner's Club benefits like free shipping in 2012 are not transferable.
Q Will I receive any special benefits by purchasing Offering Shares?
A Yes, review the table of owners’ benefits on our website www.artisanalcheese.com/ownersclub for the benefits based on the number of shares purchased.
Q How many votes will I receive for purchasing Offering Shares?
A You will have one vote for each share purchased.
Q How will I know that my order placed online was received for processing?
A You will receive a confirmation number as soon as your order is successfully placed.
Q How will I know when my order has been shipped?
A For online purchases, you will receive a tracking number once your order has been shipped which will allow you to track the shipping status of your purchase.
Q Where do I send the Subscription Agreement and Order Form?
A If you purchase by mail rather than online, you can mail the "Subscription Agreement & Order Form" and your form of payment to Artisanal Brands, Inc., Attn: Owner's Club, 21-09 Borden Avenue, 7th Floor Long Island City, NY 11101. Q Can I send the Subscription Agreement and Order Form by facsimile?
A Yes. If you pay for the shares using a credit card or wire transfer, you can fax the "Subscription Agreement & Order Form" to 212-239-1474.
Q How can I pay for Offering Shares?
A All purchases must be made in U.S. dollars paid by: (1) credit or debit card (MasterCard, Visa, Discover or American Express), (2) with cashier’s checks or personal checks drawn on U.S. banks payable to “Artisanal Cheese, LLC.” or (3) by wire transfer (see order form).
Q May I pay with a personal check?
A Yes, but there may be a delay in processing the "Subscription Agreement & Order Form" if you do so because the Company will not process your order until it has received funds from your bank, which takes approximately five business days.
Q When will the Company mail stock certificates in response to an order?
A If the Company accepts a "Subscription Agreement & Order Form"., then we will process the Subscription Agreement and Order Form in approximately seven to ten business days, and will mail shareholder certificates to the “ship to” address.
Q How will the shareholder certificates be delivered to me?
A We will send the shareholder certificates by two-day shipping so that certificates will be delivered soon after completion of processing.
Q Do I have to sign for the package delivery?
A No.
Q Can I purchase in the U.S. or in a U.S. territory and have the shareholder certificate shipped to an international address?
A No. At this time, the Company cannot ship shareholder certificates internationally.
Q Can a shareholder certificate be shipped to APO/FPO addresses?
A No. The Company can ship only to street addresses in the U.S. or in a U.S. territory.
Q What if I receive my certificates and they have incorrect information?
A Please send the certificates with a note describing the necessary correction to Artisanal Brands, Inc., Janet L. Dowe, Esq. - Legal Department, 21-09 Borden Avenue, 7th Floor Long Island City, NY 11101 and correct certificates will be sent back to you.
Q What happens if the Company does not accept my Subscription Agreement and Order Form?
A If the Company does not accept a Subscription Agreement and Order Form, then the Company will return the Subscription Agreement and Order Form and return or refund any remittance, without interest, within 30 days after its receipt. If you have any additional questions concerning how to purchase Offering Shares, payment for, or delivery of certificates for the Offering Shares, you may contact 212-871-3139, to speak with Janet L. Dowe, Esq. Legal Department.
